It’s crazy to think how fast seven years flies by. Ticketmaster was nothing short of a main event in my life. I began as a single young man and left with a wife, a dog, and friends that I made for a lifetime. I’m lucky I get to call these talented partners friends, but I wouldn’t have been able to achieve this amount of amazing work without any of their help. Ticketmaster was a great place to work and it’s hard to display all the work I did; however, it’s not impossible to sense the tone of the brand.

Campaign Redesign

In 2011, the team at Ticketmaster was tasked with redesigning the entire campaign for NFL Ticket Exchange. Through vigorous creative selections and voting, my design was chosen as the final creative for the new campaign. From there on, I took on the NFL and the huge project of developing the suite which including updating all assets across the website, emails, banner assets, print advertising, in-stadium advertising, team marketing assets for all 32 NFL teams. 

I designed promotional banners for Ticketmaster to sell NBA Playoff and Finals tickets. From the initial design to NBA approval; I then was tasked to create the entire build out which includes various sizes for each teams website and mobile app. I also built out generic NBA Playoff creative that lived on NBA.com and Ticketmaster.com.

"Bring It Home" was the concept. So, using the homecourts that our team designed, I used the homecourst along with a vector line drawing I created of the Larry O'Brien Trophy. This was to illustrate the concept of bring the trophy to your home/court.

For the 2017-18 NBA Season, I created a design that was primarily used for NBA social posts for their weekly hot matchups. The design was also used for Ticketmaster email headers when a ticketing prospect would be notified of a hot matchup or ticket deal. 

For the 2017-18 NHL Season, I was asked to design a style for the social posts and email headers. Social posts ranged from Instagram, Facebook and Twitter sizes. During the season, we decided to use the creative for other ways to promote the games. The New York Rangers had email headers that highlighted several upcoming games. I also created a weekly hot matchups which consisted of the top five games of the week.

I was tasked to create promotional banners to sell Coachella Tickets with new creative that speaks to the Festival Vibe and Indio Valley. I designed two styles that depict the Coachella balloons and Ferris wheel surrounded by the palms. Both styles of creative were loved and the team decided to use both as an A/B test.  

Artist Support Across Ticketmaster

While at Ticketmaster, I’ve had my fair share of supporting tour marketing. We would receive admats from artist services and proceed to create banner advertisements in various different sizes.

I was asked by Live Nation to create a simplistic and elegant ad to congratulate Jay-Z on being the first rapper inducted to the Songwriters Hall Of Fame. I stylistically typeset the congratulations copy and decided to keep it black and white in honor of Jay-Z’s “The Black Album”.

My good friends at Scholb Craft Beer asked to conceptualize a rebrand. This is the rebrand/brand expansion I turned around and proposed to them. I was told that they wanted a rebrand that represented their passion for hiking and mountain climbing. I felt inspired by rugged mountain climbers and vintage equipment. Just like vintage signage, this led to my rebrand being based around hand illustrated logos and other illustrations that gave an older unique feeling. If this was pursued by Scholb, everything would've been cleaned up and certain elements would have been re-illustrated with a cleaner touch.

Ticketmaster has been in the process of moving off of a legacy platform and on to a newer commerce API. With this movement to the new API, the opportunity to build a more streamlined and efficient My Account backend for users. 

Before designing, we analyzed competitors desktop and mobile apps to see where Ticketmaster can improve the user experience. We found many features that were across other sites that we decided to include on the new My Account platform. 

I contributed UI and UX for Ticketmaster's goal to open up its application to other companies such as BandsInTown. Now completed, Ticketmaster has created an SDK that can be applied to any 3rd party app allowing other apps to purchase tickets through the protective service of Ticketmaster. I was honored to be included in the design for this goal, known as distributed commerce, where I helped lay out the user interactions between applications without disrupting the distinct app user experiences in each app. I was challenged with adding the pattern library styles of Ticketmaster onto BandsInTown, Walmart, YouTube, Facebook, and Best Buy. I had to add Ticketmaster's design onto these apps without disrupting their app experiences. It was challenging adding the Ticketmaster checkout experience onto these apps, while keeping the experience as seamless to the user. After months of work, we finally pushed the first 3rd party release onto BandsInTown in March 2016. 

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Get To Know The App

I was tasked to design the user experience and interface of Ticketmaster's on-boarding for their app. It was intended to help users become more aware of the usage of the app beyond just finding events. Ticketmaster wanted to find a benefit for users adding favorites, which would create a better app experience by establishing what categories the user liked most. The discovery screen would then populate according to the artists they like and remove anyone they didn't like.

Finding Your Favs Faster

Ticketmaster is powered by their event discovery page. Becuase it plays such a large roll with the app, as a mobile designer, I had fun trying to improve the experience with several rounds of designs. A few conceptual ideas I had with the user experience were larger images, larger text, and a drawer that can hold favorites. Other ideas were improving the scanability of the upcoming events. 

Improving App Installs

I created a Ticketmaster mobile splash screen to help increase app installations. These screens were used to display when someone used mobile web for Ticketmaster. The screen would show up on the screen, and help push users to download the mobile app.

About Time

The Apple Watch gives consumers an awesome way to gain access to tickets. I explored creating a user experience that revolved around fans gaining access to their ticket from their watch. Using Apples UI guidelines, I also created ways of purchasing tickets, sending push notifications for on sales, and using the map for finding where your seat is within a venue.

Super Bowl and More

Over the years at Ticketmaster, I consistently updated the UX of the NFL Super Bowl, NHL, and NBA pages. Ticketmaster has a challenging user experience for the Super Bowl because they have three to four pages that direct a fan to buy tickets. Each journey consists of branding challenges based on what I am able to produce. Some pages are not allowed to use NFL branding and others are able to use official logos. https://www.ticketmaster.com/superbowl

New York, Here I Come!

One of my highlights while working on Super Bowl every year, was for Super Bowl XLVIII. After all the hard work, I was invited to help with ticket sales at the NFL Shop for NFL Ticket Exchange. It was incredible to experience the Super Bowl atmosphere and talk to all the fans. Not only did I help produce all the design materials for Ticketmaster, but I helped sell Super Bowl tickets to NFL fans. 

NOLA, NO Problem

For Super Bowl XLVII, I produced NFL Ticket Exchange web banners, splash pages, and emails. I also produced materials for Ticketmaster's NFL Shop setup in New Orleans. This included created outdoor hotel mural clings, free stands, advertisements for Sports Illustrated, mezzanine banners, napkins, lanyards, and step-and-repeats. I also created the user experience for sweepstakes. I created a mobile scratch and win interface. Fans were told to scratch and win for Super Bowl tickets, so I created the scatch and win, the thanks for playing page, and the winning page.

Super Stoked

Super Bowl 46 was one of my first Super Bowls I had the pleasure to be a part of. For NFL Ticket Exchange, I helped in producing lanyards, postcards, business cards, counter tops, sweepstakes, web banners, and advertisements for Sports Illustrated.

Live Nation Concepts

The team at Live Nation were tasked to create a new logo for Live Nation. Every person on the team came up with fantastic designs. Here are several conceptual Live Nation logo mocks I am proud of. Live Nation’s red and black reminded me a lot of Shepard Fairey and his iconic Obey designs. He has always been an influential designer for me. I was inspired by his design. It’s bold, it’s sharp, and it speaks loud. I wanted to create a logo that was inspired by nation and speaker bolts.

Alpinestars was a great experience during my time working in the Sports Action Industry. I learned SO much about the industry. One thing I learned is how talented the people are that work in this industry. Everyone is a person that does more than just one or two things.

I spent my time at Alpinestars designing logos, product hangtags, icons, websites, animation, and catalog production. I also spent most days in the photography room taking pictures of the amazing products that Alpinestars creates.

Here is a few examples of the beautiful work we produced with some crazy good talented artists during my time.

I designed and developed a website for the luxury line from Alpinestars. Along with the design of the website, I photography shot all the products for the site. 

My Last Indie Jam

Indie Jam 2011 was the last one of the annual concert that I had the pleasure to be a part of. After four years, I never felt more comfortable in what I needed to create for this campaign. First, I begin with design comps for the radio station. After they select a design they like, I then begin all the assets. I begin designing the user experience for the website, design the interface, and code the site. After I hand the site off for approval, I then create the poster and banner assets for their distribution. Independence Jam will always hold a close place to my heart because I was trusted to complete a successful campaign year after year. 

Summer Concerts

FM 949 in San Diego approached me for the third year in a row for more campaign work on their concert promotions. I developed a campaign for the Independence Jam 2010 that reflected the Oceanside Pier, with seaside colors and imagery. The campaign involved a website, advertising banners, posters, and magazine layouts.

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I created the entire look for the Indie Jam 09 campaign. Playing off the "Oceanside" location, I decided to use an oceanic feel with the design. The squid was the main focus of the campaign and I used this character across all assets. I tried to make this the main focus of the campaign to advertise the Indie Jam, which became a huge hit with the Radio Station. They loved the design so much, they capitalized on the opportunity with the creation of shirts, hats, and merch which was sold at the concert. I created assets the website (client asked for a Flash website), concert poster, magazine ads, website banner ads, and on location assets. 

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Flash Development

Quiksilver has a really fun way of showing off their new fashion lines. I helped develop these flash lookbooks that needed to be long slides with integrated video. The video would automatically play as you slide through the lookbook. The hard part was figuring out how to make it play and stop as you pass by.

I had a quick stint of work pop up at the Reef HQ in Carlsbad. I had the pleasure of working with some great people for the quick time, and I mostly produced advertisements while I was there. I churned out hundreds of billboard ads that were displayed all around the world. I found a couple stores with the store signage and window displays. Check em out!

I enjoy spending time creating logos, marketing materials, and illustrations. Here are some of my favorite logos and illustrations that were created either for clients or for my personal shop.

For more artwork, please visit BoelterDesignCo, Society6.com, or my Instagram.